관광학적인 측면에서 재난지역 위기관리기능에 관한 연구

• 영문명: The Function of 'Crisis Management' in a Disastrous Tourism Area: A Focus on the Motivations of ‘Taean County’ Visitors
• 발행기관: 한국관광학회
• 저자명: 林栽汶 金永美
• 간행물 정보: 『관광학연구』제34권 제4호, 229~248쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

By investigating motivations of tourists who visited “Taean County”, this study examined the function of crisis management in a disastrous tourism area. The county was hit by an oil spill in 2008 and by the reason, it was declared the as a ‘special disaster area’ by the Korean government. Data were collected from 300 visitors at the three beaches of the area from July to August 2008. Results of a cluster analysis identified two segmentations of the visitors: ‘active group for helping disastrous area’ and ‘passive group for helping disastrous area’. Results also showed that each group had different socio-demographic characteristics. The two groups were also differed each other in terms of behavior characteristics. Furthermore, results indicated that the active group for helping disaster had higher scores on the level of ‘satisfaction of visitation’, ‘willingness to revisit’ and ‘willingness to recommend’ than the passive groups had. Based on the findings of this study, several implications for crisis management in a disastrous tourism area. were proposed.

목차

Ⅰ. 서론

Ⅱ. 태안 사례를 통한 관광지 위기관리 연구

Ⅲ. 재난 지역 관광객들의 방문동기에 관한 문헌 고찰

Ⅳ. 실증연구를 위한 연구 설계 및 방법

Ⅴ. 실증분석 결과

Ⅵ. 결론 및 시사점

참고문헌

키워드

기름유출 재난특별지역 위기관리 관광객의 방문동기 Oil spill Special disaster area Crisis management Tourist motivation