왕릉자원해설 요소에 대한 지각과 방문만족 간의 관계

• 영문명: The Relationship between Korean Royal Tomb Visitors' Perception of Interpretation Service and their Overall Visit Satisfaction: An Application of Alternative IPA
• 발행기관: 한국관광학회
• 저자명: 金美玉 金民柱
• 간행물 정보: 『관광학연구』제34권 제4호, 61~83쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

This study examined the relationship between Korean royal tomb visitors perception of interpretation service and their overall visit satisfaction. Particularly, this study employed an alterative IPA, which compared the evaluators' perception of importance on each elements of interpretation before and after interpretation service. Data were collected from 176 visitors of Youngrung and 40 royal tomb interpreters on November 2009. Results showed that out of four elements of interpretation service factors only information & delivery factor made a significant effect on visit satisfaction. In addition, the evaluators' perception of importance on the elements interpretation was found to be changed before and after the interpretation service. Specifically, interpretation knowhow factor was tended to be increased after the interpretation service. Furthermore, there was a signifiant difference of perception of importance on the elements of interpretation service between the visitors and interpreters.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

조선왕릉 유네스코 세계문화유산 대안적 중요도-실행도 분석 정보․전달요인 해설노하우 요인 Joseon royal tombs UNESCO world cultural heritage Alternative IPA Information & Delivery factor Interpretation knowhow factor