관광목적지 마케팅 연구경향 분석 연구

• 영문명: A Critical Review on the Research Trends of Tourism Destination Marketing Study in Korean Tourism Journals: A Review of Papers Published in 2000～2009 Period
• 발행기관: 한국관광학회
• 저자명: 宋在晧 金香子
• 간행물 정보: 『관광학연구』제34권 제4호, 143~166쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

This study critically reviewed the research trend of the tourism marketing study, based on the review of 268 relevant papers published in 8 Korean major tourism journals from 2000 to 2009. A content analysis of the papers showed that motivation, recognition, attitude, image, and customer satisfaction were the main research topics of tourism marketing study in Korea. Particularly, image and brand were the most popular research topics in tourism destination marketing field, while consumer behavior was the most prominent research topic in festival and event marketing. Results also indicated that about 92% of reviewed papers was used quantitative research method. These findings suggest that future tourism marketing research need to diversify both the research topics and method.

목차

Ⅰ. 서론

Ⅱ. 선행연구의 고찰

Ⅲ. 연구설계

Ⅳ. 분석 결과

Ⅴ. 결론

참고문헌

키워드

관광목적지 마케팅 장소마케팅 관광지 축제․이벤트 Tourism destination marketing Place marketing Tourist site Festivals․events