An Examination of the Relationship between Jeju Olle Tourists' Motivation and Pre-visit Image

• 영문명: An Examination of the Relationship between Jeju Olle Tourists' Motivation and Pre-visit Image
• 발행기관: 한국관광학회
• 저자명: 鄭喆 朴泰暎 盧京國
• 간행물 정보: 『관광학연구』제34권 제4호, 13~33쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

The relationship between Jeju Olle tourists' motivation and pre-visit image was examined in this study. Data were collected 292 Olle tourists at the five courses of Jeju Olle from October to November 2009. Canonical correlation analysis was used to investigate the relationship between the motivations of Olle visitors and their pre-visit images on the Olle. Results showed that Jeju Olle tourists' motivation positively influenced their pre-visit image on Jeju Olle. Specifically, tourists who had Jeju experience, nature, self-improvement, and escape motivations were likely to have education/environment experience, attraction, excitement images on Jeju Olle. In contrast, tourists who had prestige, Jeju experience, social motivations were likely to have shopping and food images on Jeju Olle. Results from this study imply that in order to improve destination images tourism marketers should investigate potential tourists' motivations.

목차

Ⅰ. 서론

Ⅱ. 문헌연구

Ⅲ. 연구방법

Ⅵ. 분석결과

Ⅴ. 논의 및 시사점

참고문헌

키워드

도보관광객 동기 사전이미지 정준상관분석 Root-based tourist Motivation Pre-visit image Canonical correlation analysis