축제행사장 서비스스케이프가 방문객의 만족과 행동의도에 미치는 영향에 관한 연구

• 영문명: The Impact of Servicescape on the Satisfaction and Behavioral Intention of Visitors in Festival Settings
• 발행기관: 한국관광학회
• 저자명: 심상욱 박근수
• 간행물 정보: 『관광학연구』제33권 제3호, 369~390쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

The purpose of this article is to test the impact of servicescape on the satisfaction and behavioral intention of visitors in festival settings. Bitner's (1992) servicescape and Baker's(1987) physical environment frameworks serve as models for studying on how the visitors perceive physical and social environment in festival settings. The key findings of this article are as fallow. (1) The servicescape of festival settings consist of seven factors, two ambient factors, four design factors and one social factor. (2) The service people and the symbolic design of the festival have a strong impact on the perceived servicescape.(3) The perceived servicescape has an direct impact on the satisfaction of the festival visitors, but has a indirect impact on the behavioral intentions of them through satisfaction.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

축제행사장 서비스스케이프 축제만족 행동의도 Festival setting Servicescape Festival satisfaction Behavioral intention