개인가치에 따른 여행상품만족이 관광목적지 이미지에 미치는 영향 차이

• 영문명: The Differences of the Effect of Travel Product Satisfaction on Destination Image by Personal Value
• 발행기관: 한국관광학회
• 저자명: 박시사 노경국 홍성화
• 간행물 정보: 『관광학연구』제33권 제3호, 227~246쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

This paper is to investigate an effect of the travel service satisfaction on destination images by the individual values. For this, firstly, tourists are segmented according to individual values, and then, it is examined that there are significant differences in travel service satisfaction which they chose and travel service satisfaction on regional images and country images by the individual value groups. In order to conduct this study, Japanese tourists who have visited Jeju ware selected as subjects. From the survey, a total of 671 useful samples were collected and analyzed in SPSS 12.0 for Window. As a result of the research, it appeared that individual value factors are divided into internal and external. Findings are showed that the effect of the travel service satisfaction on destination images by the individual values were significant differences.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

개인가치 여행상품 지역이미지 국가이미지 만족 Personal values Travel product Local image Country image Satisfaction