AHP를 활용한 농촌관광마을 개발단계별 M&E 체계 연구

• 영문명: Monitoring & Evaluation System of Rural Tourism Villages Each Development Step Using AHP
• 발행기관: 한국관광학회
• 저자명: 윤희정 김태현
• 간행물 정보: 『관광학연구』제33권 제3호, 149~168쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

This study intends to analyze the integrated M&E system(monitoring & evaluation system) of rural tourism villages each development step using AHP(analytic hierarchy process). The Researchers investigated the items for monitoring and evaluation by reviewing related literature and conducted two questionnaire surveys to experts, professors, and so on, to determine main items and relative importance among several items. Broadly, three monitoring items and five evaluation items were determined such as planning, project process and rural residents on project processing step, and project performance, produce, rural residents, customer and rural environment on project completion step. The results of this study can be summarized as follows: The highest ranked item was the rural residents, followed by project process, planning on project processing step. On the other hand, customer was the highest ranked item, followed by rural residents, rural environment, project performance and finally produce. It was suggested that further research should be carried out to develop more objective, simpler monitoring & evaluation indexes.

목차

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 고찰

참고문헌

키워드

M&E System AHP 농촌관광 마을개발 모니터링 평가 Monitoring & evaluation system Analytic hierarchy process Rural tourism Village development Monitoring Evaluation