축제 방문객 만족도와 재방문의도에 관한 연구

• 영문명: Participants’ Satisfaction and Intent of Repeat-Visit: The case of Jeju Full-moon Fire Festival
• 발행기관: 한국관광학회
• 저자명: 張聖洙 梁榮根 高桂星
• 간행물 정보: 『관광학연구』제32권 제4호, 373~387쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.08.31

영문 초록

Festivals nowadays are popular events in local autonomous governments. Festivals are important contributors to the wellbeing of communities and in evaluating the impact on local environment. This study analyzes the behavioral pattern with participants' satisfaction and intent of repeat-visit at the Jeju full moon(Jeongwol Daeboreum) fire festival from 2005 to 2006. The research findings points to several implications. First, festival may focus for celebrating family visitors, not for individuals. Second, residents' satisfaction occur more bigger than the outer-visitors. Third, the intend of repeat-visit of the festival was found to be significant, based on the purpose of visit.

목차

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 실증분석

V. 결론

참고문헌

키워드

지역축제 만족도 재방문의도 축제방문객 Regional festival Satisfaction Intent of repeat-visit Festival visitors