라이프스타일유형에 따른 제주해양관광의 속성 및 만족도에 관한 연구

• 영문명: Tourism Attributes and Satisfaction of the JeJu Marine Tourism: From a Life-style Perspective
• 발행기관: 한국관광학회
• 저자명: 이진희
• 간행물 정보: 『관광학연구』제32권 제4호, 213~233쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.08.31

영문 초록

Lifestyle of individuals has changed by several reasons including economic growth stage, technical innovations, disposable income and development of society as a whole. However personal lifestyle is an important inner-formation variable which should be considered also in terms of tourism destination marketing perspectives. This study deals with on the tourism attributes and satisfaction of JeJu marine tourism with gathering 321 effective responses from an on-site survey. The statistical analysis of the data was conducted using techniques of correlation analysis, frequency analysis, factor analysis, cluster analysis, and discriminant analysis. The demographical characteristics were identified and tourism attributes and satisfaction were confirmed by Chi-square analysis and Anova test.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석 결과

VI. 결론

참고문헌

키워드

라이프스타일 해양관광 해양관광의 속성 해양관광의 만족도 Life style Marine tourism Attributes of marine tourism Satisfaction of marine tourism