축제의 체험속성과 환경단서가 방문객 만족에 미치는 영향

• 영문명: The Impact of Experiential Festival Attributes and Festival Environmental Cues on Visitor’s Satisfaction: Comparative Analysis of Experiential Festival & Watching Festival
• 발행기관: 한국관광학회
• 저자명: 오정근
• 간행물 정보: 『관광학연구』제32권 제4호, 301~324쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.08.31

영문 초록

This study was to identify the causal relationship between experiential festival attributes, festival environmental cues and the visitors' satisfaction based on 2007 Boryeong Mud Festival as experiential festival and 2007 Gwacheon Hanmadang Festival as watching festival. Especially, author focused on comparative analysis between experiential festival and spectating festival. According to factor analysis and multiple regression analysis, experiential festival attributes was found divided into various parts, most of which exerted positive causal relationship on visitors' satisfaction. Also variables such as creativeness/nature among experiential festival attributes and transportation/guide service, connection commodity among festival environmental cues in Gwacheon Hanmadang Festival were found exercising positive influences upon visitors' satisfaction.

목차

I. 서론

II. 이론적 고찰

III. 연구모형 및 가설설정

IV. 조사설계

V. 실증분석 결과

VI. 결론 및 시사점

참고문헌

키워드

체험속성 환경단서 방문객만족 체험형축제 관람형축제 Experiential attributes Environmental cues Visitors' satisfaction Experiential festival Seeing festival