잠재적 중국 여행객의 행태적 특성에 따른 관광만족도 연구

• 영문명: Satisfaction Level of Potential Chinese Tourists based on their Behavioral Characteristics
• 발행기관: 한국관광학회
• 저자명: 김형서
• 간행물 정보: 『관광학연구』제32권 제4호, 193~212쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.08.31

영문 초록

Chinese tourists nowadays are taking the lead in world market and gaining importance to the Korean market. This paper is to establish an effective inducement plan to attract Chinese tourists. A total of 500 questionnaire were distributed to Chinese tourists present in Korea using 460 valid samples. The sample group of the questionnaire which is the base of the study is Chinese tourists in their 20s. The study has considered multiple sides of the Chinese tourist's satisfaction. Main factors in consideration were recognition of tourist sites, country's image, souvenirs, food, culture, custom, and restraints of conduct.

목차

I. 서론

II. 연구 배경 및 이론적 고찰

III. 연구방법 및 연구모형

IV. 분석 결과

V. 요약 및 시사점

참고문헌

키워드

관광행태 소비자 만족도 재방문 Tourist behavior Consumer's satisfaction Re-visit