지역축제 서비스품질이 축제 적합성과 지역발전성과에 미치는 영향 연구

• 영문명: A Study on the Influence of Local Festival Service Quality on the Suitability of Festival and the Development of Region
• 발행기관: 한국관광학회
• 저자명: 金昌洙 盧慶姬
• 간행물 정보: 『관광학연구』제31권 제5호, 437~459쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.10.31

영문 초록

This study evaluates the service quality the Siheung Gaetgol Festival which was held recently. Then I analyzed the influence of the service quality of Festival on the suitability of festival and the development of the region. Based on the result, this research aims to measure the level of service quality of the current festival and to provide a strategy in managing the festival. As a result, the service quality of festival had positive influence on the suitability of festival and the development of the region, especially the factors of service quality had a significant influence. Therefore the programs need to be developed on the basis of the participants’ needs and suitability of the local community.

목차

I. 서론

II. 연구의 이론적 고찰

III. 조사 설계

IV. 실증 분석

V. 연구 시사점 및 결론

참고문헌

키워드

지역축제 서비스품질 적합성 지역발전성과 Local festival Service quality Fitness Development of Region