사회적 영향, 적합성과 개인 혁신성이 호텔정보시스템 수용행동에 미치는 영향

• 영문명: Effects of Social Influence, Task-technology Fit and Personal Innovativeness in Information Technology on Acceptance Behavior of Hotel Information Systems
• 발행기관: 한국관광학회
• 저자명: 김태구 조문수
• 간행물 정보: 『관광학연구』제31권 제5호, 137~156쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.10.31

영문 초록

This paper investigated hotel employees’ perceptions and their acceptance to hotel information systems (HISs). Using a technology acceptance model (TAM) as a theoretical background, the social influence, task-technology fit (TTF), and personal innovativeness in information technology (PIIT) on HIS users’ normal daily routine usage are further explored. Structural equation modeling (SEM) technique was employed to investigate the strength of the hypothesized relationships among the constructs of social influence, TTF, PIIT, perceived ease of use, perceived usefulness, and behavioral intention to use. Results provided empirical support for an extended TAM and confirmed its robustness in predicting users’ behavioral intention to use HISs. Additionally, the paper presented a progressive theory and a practical contribution to increase the acceptance in order to provide useful suggestions for hotel managers and HIS practitioners.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석 결과

V. 논의 및 결론

참고문헌

키워드

호텔정보시스템 사회적 영향 과업-기술 적합성 IT에 대한 개인 혁신성 기술수용모형 Hotel information system Social influence Task-technology fit Personal innovativeness in IT Technology acceptance model