팝업스토어에서 나타나는 뉴트로 컨셉의 공간 특성 연구

• 영문명: A study on space design of the newtro concept appearing in pop-up stores
• 발행기관: 한국디자인리서치학회
• 저자명: 박정아 (Park, Jung A)
• 간행물 정보: 『한국디자인리서치학회 학술대회 자료집』2022 부경대학교 초청 디자인 학술대회 및 세미나, 45~46쪽, 전체 2쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2022.07.11

영문 초록

This study analyzes the current Newtro trend, which has become a mega trend and a form of culture across social culture, through the case of a pop-up store of a company, and seeks the possibility of applying Newtro design in the future through major features that enable Newtro. Literature studies and case analysis studies were conducted at the same time to analyze the newtro formed around Generation Z. Recognizing the importance of the design of the newtro concept, which has recently attracted attention, it is meaningful to study the formation and promotion of brand image in the field of pop-up store space design in relation to the newtro characteristics.

키워드

Newtro Pop-up Store Spatial Design