증강현실 전자제품 매장 디스플레이 체험현황에 대한 조사

• 영문명: Survey on the Experience of Augmented Reality Electronics Store Display: Focusing on AR stores of Company S and Company L
• 발행기관: 한국디자인리서치학회
• 저자명: 오재성 (Oh, Jea Sung)
• 간행물 정보: 『한국디자인리서치학회 학술대회 자료집』2022 부경대학교 초청 디자인 학술대회 및 세미나, 43~44쪽, 전체 2쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2022.07.11

영문 초록

It was found that users could not experience the product satisfactorily at the augmented reality electronics online stores of S and L companies. For the efficiency of the survey, the range of electronics store displays was classified into four categories: white appliances, TVs, home theaters, and accessories, and subjects were composed of 30 students from I University’s Department of Industrial Design. The survey contents are as follows. First, the subjects access the corresponding augmented reality site on a personal PC, have the experience required for each questionnaire, and then respond to the questionnaire. Second, the contents of the four display experiences are performed by responding to the Liked 5-point scale. Regarding the agenda derived from the results of this survey, this researcher intends to write a view on the results of the survey, and to derive the factors necessary for the augmented reality experience by analyzing the frequency.

키워드

Augmented Reality Electronics Store Display Product Experience View