해양관광객의 감염병 위험지각이 정보탐색을 통해 관광지 전환의도에 미치는 영향

• 영문명: The Effect of Marine Tourists' Disease Risk Perception on Tourist Destination Switching Intention through Information Search: Focused on the Moderating Effect of Perceived Behavioral Control
• 발행기관: 한국해양관광학회
• 저자명: 이화형(LEE, Hwa-Hyung) 이현석(LEE, Hyun-Serk)
• 간행물 정보: 『해양관광연구』제15권 제3호, 281~299쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

This study aims to investigate the moderating effect of perceived behavioral control on the effect of marine tourists' disease risk perception on tourist destination switching intention through information search. Data from 234 copies were obtained through an online survey targeting those in their 20s or older who had marine tourism experience, and statistical analysis was performed using SPSS 28.0 and AMOS 28.0. As a result of the analysis, first, the disease risk perception had a partial effect on information search. Second, the disease risk perception had a partial effect on tourist destination switching intention. Third, information search had a positive (+) effect on the intention to convert to a tourist destination. Fourth, there was no moderating effect of perceived behavioral control on the effect of marine tourists' disease risk perception on tourist destination switching intention. As a result, marine tourism sites should respond safely and hygienically to infectious diseases, and measures to make it easier for marine tourists to search for information should be reviewed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

해양관광객 감염병 위험지각 정보탐색 관광지 전환의도 지각된 행동통제 Marine tourist Disease risk perception Information search Tourist destination switching intention Perceived behavioral control