글로벌 팬데믹 시대의 크루즈여행 위험지각과 행동의도에 관한 연구

• 영문명: A Study of Perceived Risks of Cruise Tour and Behavioral Intention in the Global Pandemic Era:The Moderating Effect of Cruise Experience
• 발행기관: 한국해양관광학회
• 저자명: 여순심(YEO, Soon-Sim)
• 간행물 정보: 『해양관광연구』제15권 제3호, 103~121쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

This study attempted to analyze the relationship betwwen tourists’ risk perception and behavioral intention towards cruise tourism, focusing the moderating effect of cruise experience between the variables. Using an exploratory factor analysis, perceived risks towards cruise tourism were divided into three factors; health-safety, socio-psychology, performance. The finding reveals a negative impact of risk perception for cruise tourism on attitude while attitude affected positively behavioral intention. This study also showed that cruise experience played a role as a moderating variable on the relation between risk perception and attitute, attitude and behavioral intention. The managerial implications for cruise lines, local governments which own cruise ports how to enhance tourists’ behavioral intention were discussed in the last part of the study.

목차

Ⅰ. 서론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론과 제언

참고문헌

키워드

크루즈 위험지각 크루즈경험 행동의도 글로벌 팬데믹 Cruise Perceived Risk Cruise Experience Behavioral Intention Global Pandemic