빅데이터 분석을 활용한 해양관광 활성화 방안

• 영문명: A Study on Awareness of Marine Tourism through Big Data Analysis: Focusing on Marine Leisure Sports
• 발행기관: 한국해양관광학회
• 저자명: 임종훈(IM, Jong-Hun) 하정우(HA, Jung-Woo)
• 간행물 정보: 『해양관광연구』제15권 제3호, 251~264쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

This study was conducted with the goal of developing marine tourism. Empirical analysis identified perception through social media big data analysis, and analyzed using representative data mining among data analysis techniques. As a result of the analysis, five groups were formed, and significant results were derived. The reason for visiting eco-friendly tourist attractions during the COVID-19 period is to prevent quarantine rules and infection, and as a result, tourists began to visit marine tourism, an eco-friendly tourist attraction, and interest in marine leisure sports, an activity that can be done at tourist attractions, increased.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론과 제언

참고문헌

키워드

해양관광 해양 레러스포츠 빅데이터 소셜 미디어 텍스트 마이닝 Marine Tourism Marine Leisure Sport Big Data Social Media Text mining