SMEs’ Digital Transformation Competencies on Platform Empowerment

• 발행기관: 한국유통과학회
• 저자명: Sun A MIN1, Bo Young KIM2
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.6, 897~907쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.06.30

영문 초록

Small- and medium-sized enterprises (SMEs) are strengthening their digital transformation strategies with new values on creative technologies and reorganized business models and processes in the ever-changing digital economy. In line with the changes in business environments based on digital platforms’ ecosystem, they put forth efforts into strengthening corporate platforms. Accordingly, the study aims to clarify the effects of SMEs’ digital transformation competencies on platform empowerment with platform development strategy and envelopment strategy as mediating factors. Notably, among the four platform factors that enterprises require, namely, unique competency strengthening, shared value creation, cost-saving effect, and network effect, this study analyzes which factors are more significantly affected by digital transformation competencies and platform strategies. To this end, study hypotheses were tested based on the survey conducted among 361 SME executives and employees in South Korea. In conclusion, it turned out that SMEs’ digital transformation competencies positively affected both platform development strategy and envelopment strategy. However, platform envelopment strategy affected all of the factors of platform empowerment, while development strategy did not affect them. Thus, it was verified that SMEs’ digital transformation competencies could affect platform empowerment through envelopment strategy more than platform development strategy.

목차

1. Introduction

2. Literature Review and Hypothesis Development

3. Research Methods

4. Results

5. Conclusion

키워드

Digital Transformation Platform Empowerment Development Strategy Envelopment Strategy SMEs