The Effect of E-Commerce Capabilities on Firm Performance

• 발행기관: 한국유통과학회
• 저자명: Ivan Triyogo PRIAMBODO Sasmoko SASMOKO Sri Bramantoro ABDINAGORO Agustinus BANDUR
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.6, 483~489쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.06.30

영문 초록

The creative industry is also impacted by volatile economic and business conditions; many entrepreneurs using E-commerce as one of their business channels. Companies adaptation rate may depend on their capabilities, such as innovation capabilities and dynamic capabilities. Indonesia has various cultures and a vast geographic area, which make creative industry in Indonesia develop their own unique traits and features. Unique characteristics of creative industry and its relationship with their capabilities and E-commerce performance have yet been explored. In this paper, we discuss the phenomenon and produce findings related with direct and indirect impact between E-commerce capabilities, innovation capabilities, and creative firm E-commerce performance. Quantitative approach with cluster random sampling towards 383 entrepreneurs and business owners were used in this paper. Empirical result from this study has shown that creative firm E-commerce performance was significantly influenced through indirect relationship E-commerce capabilities and innovation capabilities. On the other hand, direct relationship result between E-commerce capabilities toward creative firm E-commerce performance was insignificant. This result means that innovation capabilities play an essential role as decent mediator and catalyst in order to enhance E-commerce capabilities impact for achieving superior firm performance in terms of creative industry, which may be used as guidelines for entrepreneurs and business owners.

목차

1. Introduction

2. Literature Review

3. Research Method

4. Results and Discussion

5. Conclusion

키워드

Creative Industry Dynamic Capabilities E-Commerce Firm Performance