Investigation of College Students’ Intention to Accept Online Education Services

• 발행기관: 한국유통과학회
• 저자명: Myeong-Jun PARK Joon-Kyum LEE
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.6, 327~336쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.06.30

영문 초록

This study acknowledges the necessity to make changes in the domestic education service market given the coronavirus (COVID-19) pandemic outbreak in the fourth industrial revolution era. Considering the change from traditional classroom education service to online education service, we measure the online education service quality and investigate its effects on its acceptance intention among college students. We employ the SERVQUAL measurement model, a universal method with the longest history. In measuring acceptance intention, we use the unified theory of acceptance and use of technology (UTAUT), an accurate measurement method for the effect on acceptance intention of introducing new technology. So, this study mainly focuses on SERVQUAL and UTAUT as these tools relate to online education. The research results show that all five sub-factors of the online education service quality have positive correlations with acceptance intention. The higher the empathy with the online education service quality and the higher the performance expectancy and social influence in the UTAUT model, the higher the college students’ intention to accept the online education service. Given that the significance of online education service will likely further increase in the future, this study can serve as a reference for preparing a practical framework.

목차

1. Introduction

2. Literature Review

3. Research Method

4. Results

5. Conclusion

키워드

Online Education Service SERVQUAL UTAUT