학술논문
Enhancing Indonesian Hotel Performance Through Distribution-Market Orientation and Value-Centric Innovation in Distribution
이용수 2
- 영문명
- Enhancing Indonesian Hotel Performance Through Distribution-Market Orientation and Value-Centric Innovation in Distribution
- 발행기관
- 한국유통과학회
- 저자명
- Amron AMRON Roymon PANJAITAN Febrianur I. F. S. PUTRA Irwan SYAH
- 간행물 정보
- 『유통과학연구(JDS)』제22권 제5호, 27~37쪽, 전체 11쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2024.05.30
무료
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국문 초록
영문 초록
Purpose: Evaluating hotel performance is crucial in the tourism industry, and expanding knowledge through value-centric innovation in distribution is approached from the service-dominant logic perspective. This study aims to explore and enhance understanding of efforts to improve hotel performance by introducing a new concept of significant value-centric innovation in distribution. A novel proposition is presented, synthesizing diverse marketing innovations through the lens of service-dominant logic to foster originality.
Research Design, Data, and Methodology: Data from 166 respondents across various levels of hotel structural positions in Indonesia were analyzed using SEM-PLS. The relationship between market orientation and hotel performance was explored using the SEM-PLS technique.
Results: The findings indicate that market orientation contributes to enhancing hotel performance. Additionally, value-centric innovation in distribution is crucial in addressing inconsistencies observed in previous studies and indicators related to variables significantly affecting hotel performance. Moreover, value-centric innovation in distribution directly improves performance indicators.
Conclusions: The practical implication of this research is leveraging market orientation to enhance hotel performance. Hotel owners are encouraged to effectively implement value-centric innovation in distribution by fostering collaboratively generated shared value creation.
목차
1. Introduction
2. Literature Review
3. Research Methods and Materials
4. Results and Discussion
5. Conclusions
References
키워드
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