Phenomenon of Hallyu: An Outside Perspective - Kazakhstani Viewpoint

• 발행기관: 한국유통과학회
• 저자명: Toganbayeva, Karlygash Mirzoyeva, Leila Y. Timberlake, Alan H.
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2019 International Conference on Business and Economics (ICBE 2019), 85~88쪽, 전체 4쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.07.08

영문 초록

Nowadays so-called Korean wave has already occupied its own niche in the world pop culture. The Korean wave is a striking example of how to create successful image of the country by means of such form of the political rule as Soft Power. Using Soft Power policy, South Korea actively extends its national culture. So, the attractive image of the country provides the opportunity of economic recovery, growth of its influence on the world politics, and other ways of achieving its own goals without violence. The purpose of the paper is to provide analysis of specific features and system of the Korean wave . We have made an attempt to understand how South Korea achieved success in launching its national identity.

목차

1. Introduction

2. Phenomenon of Modern Pop Culture in the Republic of Korea ( The Korean Wave )

3. History and Characteristics of Korean Wave

4. The Specificity of South Korean Pop Music

5. Conclusion

키워드

K-pop Korean Wave Hallyu South Korean Popular Culture Soft Power