본문 바로가기

추천 검색어

실시간 인기 검색어

학술논문

Factors Influencing Purchasing Decision of Butter Oil Substitute in Vietnam

이용수 0

영문명
발행기관
한국유통과학회
저자명
Ha, Nam Khanh Giao
간행물 정보
『KODISA ICBE (International Conference on Business and Economics)』2019 International Conference on Business and Economics (ICBE 2019), 219~221쪽, 전체 3쪽
주제분류
경제경영 > 경제학
파일형태
PDF
발행일자
2019.07.08
무료

구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.

1:1 문의
논문 표지

국문 초록

영문 초록

The study was aimed at determining the impacts of factors that influence the purchasing decision of Butter Oil Substitute (BOS) in coffee roasting industry. The study was carried out in Ho Chi Minh City on 88 customers using face to face interview and structured questionnaire as the instruments for data collection. Questions were designed to find out how consumers behave in relation to BOS for coffee roasting. The study showed that the purchase of BOS in coffee roasting industry is influenced mostly by the customer’s price consciousness, relationship between buyer and seller, and customer service. The study can be used as references for the planning of marketing strategies and as the basis for future researches in the customer behavior with regard to bakery customers (another application of BOS) and specialty fats in general.

목차

1. Introduction
2. Literature Review
3. Data Analysis
4. Reliability Analysis
5. Factor Analysis
6. Multiple Regression
7. Recommendations

키워드

해당간행물 수록 논문

참고문헌

교보eBook 첫 방문을 환영 합니다!

신규가입 혜택 지급이 완료 되었습니다.

바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!

교보e캐시 1,000원
TOP
인용하기
APA

Ha, Nam Khanh Giao. (2019).Factors Influencing Purchasing Decision of Butter Oil Substitute in Vietnam. KODISA ICBE (International Conference on Business and Economics), 2019 (1), 219-221

MLA

Ha, Nam Khanh Giao. "Factors Influencing Purchasing Decision of Butter Oil Substitute in Vietnam." KODISA ICBE (International Conference on Business and Economics), 2019.1(2019): 219-221

결제완료
e캐시 원 결제 계속 하시겠습니까?
교보 e캐시 간편 결제