학술논문
Key Attributes of Banking Website Quality in Vietnam: A Decision Tree Approach
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- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Pham, Thi Thanh Xuan Nguyen, Tien Nhat
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2019 International Conference on Business and Economics (ICBE 2019), 175~177쪽, 전체 3쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2019.07.08
무료
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국문 초록
영문 초록
This study aims to explore key factors of commercial bank’s website quality impacting on the process of making decision to use internet banking services. It was conducted as a case study of four big commercial banks of Vietnam, namely Vietinbank, Vietcombank, BIDV and Sacombank that have many online services and retails agencies nationwide. Data was collected by surveying customers of these banks, then the decision tree model was applied to analyze it with using Weka software. According to a result of the decision tree, there are four essential attributes of the website quality: Information quality, Visual appearance, Accessibility, and Interactivity. No previous study has investigated this subject in Vietnamese banking system, so the findings should make an important contribution to this field.
목차
1. Introduction
2. Literature Review on AIDA model via Website Quality
3. Methodology
4. Results
5. Discussion and Implications
6. Conclusions
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