학술논문
The Effects of Retirement Buying Factors and Satisfaction on Retailer s Online Shopping
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- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Kim, Jong-Jin
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2019 International Conference on Business and Economics (ICBE 2019), 319~322쪽, 전체 4쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2019.07.08
무료
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국문 초록
영문 초록
These days, online shopping at virtual space has grown up rapidly owing to developed information technology. Inexpensive online shopping can meet reasonable consumption pattern despite long time stagnation to be new growth power of distribution industry. In 2015, online shopping sales including Internet and mobile shopping reached 52 trillion KRW to be larger than sales of big mart and/or department stores and to be likely to be the largest distribution channel in the nation. Not only businesses but also academic circles have paid attention to rapid growth of online shopping market to research actively and to research elderly consumers online shopping rarely.
목차
1. Introduction
2. Theoretical Background
3. Research design
4. Methodologies and empirical analysis
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