Effect of Stakeholder’s Mutual Cooperation in Sustainable Tourism Marketing

• 발행기관: 한국유통과학회
• 저자명: Choi, Kwang-Woong Hwang, Yong-Cheol
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2019 International Conference on Business and Economics (ICBE 2019), 295~295쪽, 전체 1쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.07.08

영문 초록

This study purposes to comparative analysis between private and public tourism destination in terms of sustainable tourism, and derive each marketing strategy which are suited on each characteristic. As a research method, we chose in-depth interviews, which are qualitative research method, we conducted comparative analysis between private and public tourism destination in economic aspect, environmental aspect and socio-cultural aspect that are elements of sustainable tourism marketing. And we derived critical differences of each tourism destination. As a research results, private tourism destination revealed comparatively easy to obtain environmental, socio-cultural sustainability, and hard to obtain economic sustainability. In contrast, public tourism destination revealed comparatively easy to obtain economic sustainability and hard to obtain environmental, socio-cultural sustainability. We conclude it is essential to build different marketing strategies which are suited on each tourism destination characteristic.

키워드

Effect Stakeholder’s Mutual Cooperation Sustainable Tourism Marketing