The Effects of TSI(Transaction Specific Investment) on Dependence, Trust, Commitment and Re-Contract Intention

• 발행기관: 한국유통과학회
• 저자명: Jeong Seok Yang Sang Youn Lee
• 간행물 정보: 『유통과학연구(JDS)』제12권 제12호, 19~26쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

Purpose - This paper aims to test the effects of Korean food service franchisors' and franchisees' TSI (Transaction Specific Investment) on dependence and trust toward the franchisor and re-contract intention. The study examines the effects of both franchisors' and franchisees' TSI on dependence and trust, as compared with Ganesan (1994). Research design, data, and methodology - Data were collected from 495 Korean food service franchisees and analyzed with structural equation modeling using path analysis through SPSS 18.0 and AMOS 18.0. Results - 1) The franchisor's TSI has positive effects on the franchisee's dependence and trust toward the franchisor. 2) The franchisee's TSI has a positive effect on the franchisee's dependence toward the franchisor. 3) The franchisee's dependence and trust have positive effects on commitment. 4) The franchisee's dependence, trust, and commitment have a positive effect on re-contract intention. Conclusions - The franchisor's and franchisee's TSI affect the franchisee's dependence and trust toward the franchisor. The franchisee's dependence and trust influence commitment and re-contract intention. This has managerial implications for franchisors striving to raise franchisees' re-contract intention.

목차

Abstract

1. Introduction

2. Literature Review

3. Research Methodology

4. Data Analysis and Results

5. Discussions and Implications

6. Conclusions and Research Limitations

References

키워드

Dependence Trust TSI Re-Contract Intention Franchise