전통시장 지원에 대한 지각된 혜택과 비용이 관계품질과 지지에 미치는 영향

• 영문명: Effects of Perceived Benefits and Costs of Traditional Market Support on Relationship Quality and Support
• 발행기관: 한국유통과학회
• 저자명: 서정석(Jung Suk Seo) 양재장(Jae jang Yang) 이용기(Yong Ki Lee)
• 간행물 정보: 『유통과학연구(JDS)』제12권 제12호, 43~54쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

Purpose - This study examines how perceived benefits and costs of traditional market support affect relationship quality and support for a marketeer. In addition, it investigates whether support for traditional market aid programs leads to support for the government. The author developed a structural model comprising several variables, in which perceived benefits and costs comprising economic, social, and environmental costs were proposed, to affect the relationship quality (satisfaction and trust) of traditional market aid programs and the government. Consequently, marketeers satisfied and trusted by traditional market aid programs and the government would support the traditional market aid program, resulting in higher support for the government. The model proposed that customer satisfaction would improve customer loyalty and business performance. Thus, the relationship quality (satisfaction and trust) of the traditional market aid program and government was proposed as a core mediating variable between perceived benefits and costs and support. Research design, data, and methodology - To analyze the proposed model, this study investigates the scenario with a traditional marketeer. Data were collected from 331 respondents, and analyzed with SPSS/PC 18.0 and AMOS 18.0. To test the unidimensionality and nomological validity of the measures of each construct, we employed a scale refinement procedure. The result of the reliability test with Cronbach's α and confirmatory factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis. Results - First, perceived benefit affects the relationship quality of traditional market aid programs and government. Second, perceived costs affect the satisfaction of traditional market aid programs and government. Third, the relationship quality of a traditional market aid program affects the support of a traditiona

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구모형과 가설설정

4. 연구방법

5. 실증분석

6. 결론

References

키워드

Traditional Market Social Exchange Theory Perceived Benefit Perceived Cost Support