모바일 관광정보 서비스특성이 지각된 가치 만족도 및 이용의도에 미치는 영향 연구

• 영문명: The Effect of Mobile Tourism Information Service Features on Perceived Value, Satisfaction, and Using Intentions
• 발행기관: 한국유통과학회
• 저자명: 이성준(Sung Joon Lee) 대정(Dai Jing)
• 간행물 정보: 『유통과학연구(JDS)』제12권 제12호, 75~82쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

Purpose - Due to the rapidly changing environment, the needs of information distribution are emphasized more than ever before. As information changes to cater to diversity, professionalism, and detailed segmentation, this information is produced exponentially. Many researchers working in intelligence agencies are feeling the need to establish a comprehensive information management and information distribution system in a systematic and more effective manner. Mobile marketing is based on communication when consumers can access information using GPS systems whatever their location may be when they are on a trip. Until recently, Korean companies have been struggling to perform well in the larger mobile tourism information service (MTIS) for Chinese tourists, which is regarded as a blue ocean area. The principal dimensions of the characteristics of a mobile tourism information service were analyzed, and the influence on perceived value and satisfaction was identified. Moreover, the relationship among the variable satisfaction and using intentions was empirically analyzed. Research design, data, and methodology - This study examined the structural relationship among mobile tourism information features, perceived value, satisfaction, and behavioral intentions. It is based on analyzed data from questionnaires involving advanced research. A questionnaire survey targeting Chinese students using a mobile tourism information service in Korea was conducted. A total of 230 questionnaires were circulated, and 221 questionnaires were used for empirical analysis, excluding invalid data. The data were analyzed with structural equation modeling with SPSS 21.0 statistic package reliability analysis, factor analysis, and regression analysis were implemented, and the effects of the mobile tourism information service features on perceived value, satisfaction, and using intentions were presented. Results - First, mobile tourism information service features have a direct positive effect

목차

Abstract

1. 서론

2. 모바일 관광정보서비스의 개념

3. 연구모형

4. 연구방법 및 분석 결과

5. 결론

References

키워드

Mobile Tourism Information Distribution Service Perceived Value Satisfaction Using Intentions