도시재생 과정을 통한 전통시장 비주얼머천다이징 성공사례 연구

• 영문명: A Study on the Visual Merchandising of Traditional Markets in Urban Regeneration
• 발행기관: 한국유통과학회
• 저자명: 임진이(Jeanny Lim) 이정민(Jeong Min Lee)
• 간행물 정보: 『유통과학연구(JDS)』제12권 제12호, 55~63쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

Purpose - In urban regeneration projects, considerations for rejuvenating traditional public markets are becoming increasingly important. That is because the traditional market is not just a commercial space but also a living center for local people's existence. Cultural contents like these are invaluable assets in the contemporary economy. However, traditional markets are gradually declining because of changes in distribution systems and consumer lifestyles. New distribution systems such as modern distribution markets, home shopping, and online shopping malls made traditional markets less competitive. Further, traditional markets have not been able to adapt to the changing consumption styles of younger generations. Some say that it is a natural phenomenon that cannot be stopped. However, traditional markets are not just another distribution system but also a valuable resource that encapsulates the local people's tradition and history. Thus, a revitalization strategy for traditional public markets has become an urgent task in contemporary urban regeneration projects. This study aimed to find ways to activate traditional public markets by making it a community landmark based on visual merchandising perspectives. Research design and methodology - This study focused on analyzing Granville Island (Vancouver, Canada) as a role-model project for rejuvenating the traditional market. It investigated Granville Island both with walk-through evaluation and literature reviews. Results - We found that it has been developed not only to improve visual aspects, but also to promote cultural contents with high value added. For example, the developers maintained the visual elements that tell the original history of the site as an industrial factory. The renewal project had a balance between improving the outer look and creating attractive contents. The following are the merits of Granville Island that Korean traditional markets should note. First, they kept the whole area clean and

목차

Abstract

1. 서론

2. 도시재생과 전통시장의 변화

3. 그랜빌 아일랜드(밴쿠버) 사례연구

4. 결론

References

키워드

Urban Regeneration Traditional Market Visual Merchandising