외식프랜차이즈 가맹본부의 관리특성과 공정성이 관계결속과 성과에 미치는 영향

• 영문명: Relational Commitment, Performance, and the Franchiser's Management Characteristics and Fairness in Food Service Distribution
• 발행기관: 한국유통과학회
• 저자명: 권영식(Young Sik Kwon) 문장실(Jang Sil Mun) 권재국(Jae Kuk Kwon)
• 간행물 정보: 『유통과학연구(JDS)』제12권 제12호, 119~130쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

Purpose - Franchise industries are significant both socially and economically. However, with increasing interest, there are manifold problems. It is necessary to seek measures for mature operation constantly despite unprepared franchisors, negative perceptions of the media and society toward franchise, and rapid changes in business start-up trends and propensity to consume that make business start-ups difficult. The paper aims to explain the effects of relational commitment and performance on the franchisor's management characteristics and justice in the food service franchise system. Research design, data, and methodology - This is an exploratory survey examining franchising in Korea. Based on a literature synthesis, we extract five constructs: managerial characteristics, support, fairness, trust, and satisfaction. We hypothesize that these factors influence the trust, satisfaction, and performance of franchisees. To examine these hypotheses empirically, we conducted a survey on the database of the Franchising Council of Korea. The study employs data from May to September 2014. In total, 135 completed questionnaires were received, of which 128 were usable. The data was analyzed with SPSS/PC 22.0. First, to test unidimensionality and nomological validity of the measures of each construct, we employed a scale refinement procedure. The result of a reliability test with Cronbach's α and factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of the correlation and regression analysis. By analyzing the data, we can confirm most hypotheses. Results - Frist, franchisor characteristics have a positive effect on trust and satisfaction. Second, franchisor fairness has an effect on trust and satisfaction. Third, franchisor support has an effect on satisfaction. Further, the franchisee trust has an effect on satisfaction. Fourth, the satisfaction of a franchisee with a fr

목차

Abstract

1. 서론

2. 선행연구 고찰

3. 연구방법론

4. 연구결과 및 시사점

References

키워드

Managerial Characteristics Relational Commitment Support Fairness Performance