Effects of Trade B2B e-Marketplace Use on Export Performance

• 발행기관: 한국통상정보학회
• 저자명: 조혁수(Hyuk-Soo Cho) 김장훈(Jang-Hoon Kim)
• 간행물 정보: 『통상정보연구』제17권 제4호, 3~21쪽, 전체 19쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2015.12.30

영문 초록

Trade B2B e-Marketplace is an export-oriented market intermediary in electronic international commerce. This study aims at gaining a better understanding of trade B2B e-Marketplace in export marketing. Specifically, this study examines relationships between Trade B2B e-Marketplace and export performance. This study focuses on transaction costs to investigate the effects of trade B2B e-Marketplace use on export performance. This study suggests trade B2B e-Marketplace as a hybrid exporting channel to balance risk and profit. Relying on the transaction cost analysis, this study justifies how trade B2B e-Marketplace could improve export performance, such as decreasing transaction costs (searching, bargaining, and monitoring costs) and increasing sales and market share in export marketing. The effects of trade B2B e-Marketplace use on export performance are hypothesized and empirically tested by this study.

목차

Ⅰ. Introduction

Ⅱ. Effects of trade B2B e-Marketplace use

Ⅲ. Research method

Ⅳ. Results and discussion

Ⅴ. Contributions and directions for future research

Ⅵ. Conclusion

References

키워드

Trade B2B e-Marketplace Exporting Channel Export Performance Transaction Cost