국제의료관광 소비자의 선택속성에 관한 연구

• 영문명: Choice Attributes of International Medical Tourism Consumers
• 발행기관: 한국통상정보학회
• 저자명: 이희승(Hee-Seung Lee) 전혜진(He-Jin Chun) 김기홍(Kee-Hong Kim)
• 간행물 정보: 『통상정보연구』제12권 제4호, 345~362쪽, 전체 18쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

It is necessary to develop new competitive products under the world economic downturn. The medical tourism industry a good example and it has grown rapidly for last couple of years. This paper aims to investigate socio-demographic proxies of inbound medical tourists in Korea. In particular, the medical tourist behaviors are modeled by considering the factors such as acquisition process of medical tourism information, service level of medical tourism industry and the choice attributes. The results of this study are summarized that: 1) Most inbound medical tourists are over 40-years old with professional occupation accompanied with families; 2) The information resources are mainly acquired from travel agents and WOM(Word of Mouth) such as friends and relatives; 3) Current problems are lack of various promotion channels and the competitiveness of medical costs; 4) The inbound medical tourists are not homogeneous but vary in different segments. The study suggests that various marketing strategies should be implemented for target market segments to promote Korea as a medical tourism hub.

목차

Ⅰ. 서론

Ⅱ. 국내ㆍ외 의료관광 현황에 관한 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과 및 시사점

Ⅴ. 결론

참고문헌

Abstract

키워드

Medical tourism international medical tourism consumers choice attributes on medical tourism