우리나라 MICE 뷰로의 글로벌 활성화 방안 연구

• 영문명: A study on Global facilitation of the Korea’s MICE bureau
• 발행기관: 한국통상정보학회
• 저자명: 최병춘(Byeong-Choon Choi)
• 간행물 정보: 『통상정보연구』제12권 제4호, 479~508쪽, 전체 30쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

Korea is leading in G20 summit beginning in 2011 and the 19th United Nations World Tourism Organization(UNWTO) to attract international conferences and meetings. The interests on MICE have been increasing. The MICE, from the mid-1990s, was launched in Singapore in terms of the convention industry leader in Asia, stands for corporate a generic term of Meeting, tourism award Incentive, Convention, and Exhibition. The MICE has been showing many good results as a golden industry such that no pollution has occurred and the effect is very large invisible value can be created because most of the participants in international conference are opinion leaders in each country and they can be Korea brand promoters in their home country after attending the conference and returning to. Korea has been ranked at the world’s 11th most-popular destination for international business meetings, confirming its world-class reputation for business events. Korea cities also featured highly on the list. Seoul was ranked seventh globally, while Busan jumped to sixth in Asia and Jeju came in at number eight. Changwon, Daegu, Daejeon, Gyeongju and Gwangju also made their debuts on the Asian list. Consequently, the economic & political effects of MICE industry were investigated and accordingly the revitalization of the global MICE bureau was discussed.

목차

Ⅰ. 서론

Ⅱ. MICE산업의 이론적 고찰

Ⅲ. 국ㆍ내외 MICE 산업동향

Ⅳ. MICE 뷰로 활성화 방안

Ⅴ. 결론

참고문헌

Abstract

키워드

MICE MICE bureau Convention Convention bureau