중국 길림성 중소기업의 전자상거래 성과에 관한 연구

• 영문명: A Study on e-Commerce Performance in China’s SMEs at Jilin Province
• 발행기관: 한국통상정보학회
• 저자명: 윤광운(Kwang-Woon Yun) 이춘수(Chun-Su Lee) 이본과(Ben-Ke Li)
• 간행물 정보: 『통상정보연구』제11권 제4호, 3~23쪽, 전체 21쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

Social surveys, using various factors influencing the e-commerce’s development of SMEs, are the means of explaining the rapid development of e-commerce. This makes it possible to make more efficient decisions in e-commerce. This article was written from surveys conducted in the manufacturing industry and Trade Company at Jilin Province via e-mail, fax and analyzed data by Statistical Package for the Social Sciences (SPSS). The result shows that in development of e-commerce, the business partners have significant impacts on the achievement of e-business both directly and indirectly. Second, consciousness of leaders, external support, transaction partner relationship and influence of competitors cause a direct result on the development of e-commerce On the other hand, the innovative capacity of enterprises and communication indirectly influence. Based on these, it is valid for us to for us to make correct decisions for the e-commerce development of SMEs.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

Abstract

키워드

e-commerce SMEs Jilin Province Strategy