한국기업의 글로벌화를 위한 CSR전략에 관한 연구

• 영문명: A Study on the Strategy of Corporate Social Responsibility for Globalization of Korean Firms
• 발행기관: 한국통상정보학회
• 저자명: 홍성헌(Song-Hon Hong) 이수형(Soo-Hyung Lee)
• 간행물 정보: 『통상정보연구』제11권 제4호, 313~344쪽, 전체 32쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

Corporate Social Responsibility(CSR) is considered recently a key factor for the firm’s success and sustainable growth in today’s changing business environments. Discussions on CSR are extensively unfolding in various sectors, public, civil society and business organizations, across the world. Consumer in foreign markets have been insisted that multinational corporations and foreign supplier need to adapt their business activities to not only the economic, but also social needs of the consumer. Therefore Korean companies operating in global markets need their global CSR strategy, which will contribute to the improvement of their international competitiveness and long term growth. Thus, the purpose of this study is to report on the strategy of corporate social responsibility through the literature review and illustration of CSR activities of the leading companies in global market. In addition, this paper is aimed to provide Korean firms the insight in reinforcement of global competitiveness in relation of strategic CSR.

목차

Ⅰ. 서론

Ⅱ. CSR의 이론적 배경

Ⅲ. CSR의 국제적 동향

Ⅳ. 한국기업의 글로벌 CSR 전략방안

Ⅴ. 결론

참고문헌

Abstract

키워드

Corporate Social Responsibility(CSR) Strategic CSR Globalization Global Competitiveness