한국제조기업의 해외시장진입방식 선택요인과 성과

• 영문명: A Study on the Determinant of Foreign Market Entry Mode and Performance of Korean Manufacturing Firms
• 발행기관: 한국통상정보학회
• 저자명: 박태호(Tae-Ho Park) 김석수(Seog-Soo Kim) 서민교(Min-Kyo Seo)
• 간행물 정보: 『통상정보연구』제11권 제4호, 183~214쪽, 전체 32쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

We identify key theoretical approaches, constructs, and primary variables of interest that exist in the foreign market entry mode articles. This provides fertile ground for continued development in our foreign market entry mode research. Using the integrated framework, this paper examines the determinants of foreign market entry mode choice by Korean firms and the impact of the entry mode choice on performance in a unified model. Using a database of KIS-VALUE in Korea from 2003 to 2005, we find that the hypothesized effects of related factors on entry modes are partially supported.

목차

Ⅰ. 서론

Ⅱ. 연구모형 및 연구가설

Ⅲ. 연구방법

Ⅳ. 실증분석 및 가설검증

Ⅴ. 결론

참고문헌

Abstract

키워드

Foreign Market Entry (Mode) Performance FDI Internationalization