국제와인관광서비스 시장세분화에 관한 연구

• 영문명: Market Segmentation of International Wine Tourism Service
• 발행기관: 한국통상정보학회
• 저자명: 이희승(Hee-Seung Lee) 전혜진(He-Jin Chun) 김기홍(Kee-Hong Kim)
• 간행물 정보: 『통상정보연구』제11권 제4호, 129~149쪽, 전체 21쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

The interest in wine has been increasing because of raised standard of living, increased leisure time, raised interest in health. Therefore, a few wine related tourism product has introduced to public including wine train to Young-dong region and overseas wine tour package. This study focused on motivation to visit overseas wine tour package in order to segment target wine tourism countries. As a result, three different markets were segmented and they showed different characteristics with regard to demographics, tourism behavior, and preferred wine tourism countries.

목차

Ⅰ. 서론

Ⅱ. 와인관광 시장세분화에 관한 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과 및 시사점

Ⅴ. 결론

참고문헌

Abstract

키워드

wine tourism motivation market segmentation