중소기업 수출지원제도 실효성 연구

• 영문명: A Study on the Effectiveness of Government Export Supports for SMEs: Based on Export Marketing Support Programs in South Korea
• 발행기관: 한국통상정보학회
• 저자명: 김학민(Hag-Min Kim) 이호형(Ho-Hyung Lee) 안지정(Ji-Jung Ahn)
• 간행물 정보: 『통상정보연구』제11권 제4호, 153~182쪽, 전체 30쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

This paper intends to increase the performance of export support programs for small-to-medium sized firms promoted by Korea government. A research construct is suggested for effective government support program targeted on the global marketing capability. The data is collected from the firms received the support more than once by Korean governments. The results are shown as follows. First, it is found that those firms who have high propensity to be involved in export business have shown high performance. Second, the firms with high global marketing capability have shown good performance. To be more specific, organizational commitment, strategic initiative, business differentiation, and market knowledge for target markets are found to be critical factors in successful export support program. The business differentiation strategy in target market is very critical. Finally, the degree of program management effectiveness is found to be important in high performance firms. It means that for those firms, much more advanced programs need to be developed. The government should develop diversified programs by considering the degree of global marketing capability.

목차

Ⅰ. 서론

Ⅱ. 중소기업 수출지원제도에 관한 선행연구

Ⅲ. 연구모형 및 분석결과

Ⅳ. 실효성 증진을 위한 정책제안

Ⅴ. 연구요약 및 결론

참고문헌

Abstract

키워드

export support global marketing capability policy implications program diversification