인터넷 쇼핑몰에서의 상품신뢰에 대한 분석

• 영문명: An Analysis on the Commodity Trust of Internet Shopping Mall
• 발행기관: 한국통상정보학회
• 저자명: 조원길(Won-Gil Cho)
• 간행물 정보: 『통상정보연구』제9권 제4호, 1~23쪽, 전체 23쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

The purpose of this study is to find out current problems facing the Commodity Trust of Internet Shopping Mall and to suggest proper solutions. the Commodity Trust of Internet Shopping Mall recently emerged as ubiquitous business environment that is not this only sales promotion but the Commodity Trust. Now we should have focused on the cooperation among the organizations in the Commodity Trust of Internet Shopping Mall; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thing is an exploratory study of assessing the Commodity Trust of Internet Shopping Mall etc.

목차

Ⅰ. 서론

Ⅱ. 상품신뢰연구를 위한 이론적 접근

Ⅲ. 연구 방법 및 자료수집

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

Abstract

키워드

Internet shoppping Mall Shopping Mall Product Trust