인터넷 쇼핑몰관련 연구의 유형 분류와 내용 분석

• 영문명: The Categorization and Contents Review of the Studies about Internet Shopping Mall
• 발행기관: 한국통상정보학회
• 저자명: 곽원일(Won-Il Kwak) 최원일(Won-Il Choi) 전중옥(Jung-Ok Jeon) 박현희(Hyun-Hee Park)
• 간행물 정보: 『통상정보연구』제9권 제4호, 1~20쪽, 전체 20쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

This study is trying to classify and analyse the Internet shopping mall related studies from 1997 to 2006 in order to provide comprehensive view about Internet shopping mall. Another aim of this study is to give the future research themes around this area through consideration of needed research parts. First, we summarise the related terms, definitions and classification of Internet shopping mall itself. Then we classify the studies into two groups - researches about company behavior and researches about consumer behavior. We review the studies of each categories and classify them into more detail area. Finally we attempt to give integrated frameworks of each categories.

목차

Ⅰ. 서론

Ⅱ. 인터넷 쇼핑몰의 개념과 분류

Ⅲ. 인터넷 쇼핑몰 구축 및 운영전략

Ⅳ. 인터넷 쇼핑몰 사용자 행동

참고문헌

Abstract

키워드

Electronic commerce Internet Internet shopping Review