다국적기업의 현지화를 위한 경영문화 연구

• 영문명: The Globalization and Corporate Culture of Nestle and Samsung Electronics in Vietnam
• 발행기관: 한국통상정보학회
• 저자명: 이승영(Sing-Young Lee) 김현철(Hyoun-Chul Kim)
• 간행물 정보: 『통상정보연구』제9권 제4호, 1~19쪽, 전체 19쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

The purpose of this study is to define the different stage of global management cultures for localization from the case study of two respective multinational corporations, Nestle and Samsung Electronics invested in Vietnam, and then to find out on how Korean multinational corporations can reduce the gap of global management culture compared to global multinational corporations. In fact, Samsung has been pretty much being on a right track from the global marketing management perspective, however still stand at the beginning stage in terms of leading the global corporate culture. In comparison to Nestle with over 130 years of worldwide business experience, Samsung Electronics having only a decade global experience as a Korean multinational corporation has been found to have an obvious gap in terms of globalization which is mainly caused by global corporate culture. Even though it doesn’t seem realistic for Korean multinational corporations to immediately catch up the gap of global corporate culture against global multinational corporations with long years of global experiences and history, Korean multinational corporations need to track the foot print of every steps of globalization particularly focused on the local management culture of global multinational corporations, so that they will be able to shorten the timing to develop the true meaning of global corporate culture being evolved from the Korean management style.

목차

Ⅰ. 서론

Ⅱ. 다국적기업 현지화의 이론적 배경

Ⅲ. 네슬레와 삼성전자의 현지화 비교

Ⅳ. 다국적기업의 현지화와 기업문화

Ⅴ. 결론

참고문헌

Abstract

키워드

Corporate Culture Localization Vietnam Nestle Samsung Electronics.