온라인 쇼핑몰 구매자의 제품별 구매 유형에 관한 조사연구

• 영문명: The Research Study on the Products Purchase Type of On-line Shopping Mall Buyer
• 발행기관: 한국통상정보학회
• 저자명: 서갑성(Gab-Sung Seo) 장기영(Gi-Young Jang)
• 간행물 정보: 『통상정보연구』제9권 제4호, 1~14쪽, 전체 14쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

The recent stabilization of the Internet is now driving every aspect of life into an Internet presence. In the coming years, the Internet will see growth in numbers unlike the world has ever seen. The subject of this study is the Research Study on the Products Purchase Type of On-line Shopping Mall Buyer. Also, this paper is to examine the relations between customer satisfaction and intensity of repurchase intention and complaining behavior in on-line context. On-line shopping customer depths interview it led and the online afternotes trust evaluation dimension was discovered the of useful characteristic, intention characteristic, exaggerating characteristic and on-line afternotes with or without. From these results, this paper suggests effective marketing strategy to the marketer who plans to run on-line shopping mall in the near future and also to the marketer who plans to sell products through the on-line shopping mall.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 온라인 쇼핑몰 개인구매자의 구매사례

Ⅳ. 결론

참고문헌

Abstract

키워드

Internet On-line shopping mall Products purchase Customer satisfaction