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• 영문명: Salient Factors of the Users’ Intention and Commitment in Wireless Internet Service
• 발행기관: 한국통상정보학회
• 저자명: 강성수(Seong-soo, Kang) 이국용(Kook-yong Lee) 이영수(Young-soo Lee)
• 간행물 정보: 『통상정보연구』제8권 제2호, 1~35쪽, 전체 35쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2006.06.30

영문 초록

Until now, most of the studies about the internet service have focused mainly on the adoption of on-line(wired) internet services, while there have relatively been very few studies about the adoption and usage of wireless or mobile internet services. The generic model explaining the adoption behaviors of wireless internet services has not been made yet. Previous studies of that area is not so easy to find. The purposes of this paper are two-folds. The first is to find the factors affecting the users’ intention and commitment behavior of mobile internet services. The second is to find the relative importance of the factors in users making decisions about users’ usage intention and commitment behavior. In the theoretical part of this paper, the precedent studies concerning the technology acceptance model and the theories of on-line internet services adoption, the theories of the mobile internet services, are reviewed and analyzed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형의 설계 및 가설의 설정

Ⅳ. 실증분석

Ⅴ. 결론

<참고문헌>

키워드

Salient Factors Wireless Internet Service