가상공동체에서 제휴관리자의 지식교환에 관한 실증연구

• 영문명: An Empirical Study on Alliance Managers’ Knowledge Exchange in Cyber Communities
• 발행기관: 한국통상정보학회
• 저자명: 정종식(Jong-Sik, Jeong)
• 간행물 정보: 『통상정보연구』제8권 제2호, 335~353쪽, 전체 19쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2006.06.30

영문 초록

The purpose of this paper is to study alliance managers’ knowledge exchange in cyber communities. The ranges of people participating in various kinds of cyber communities has changed. While some communities require members to have particular skills or qualification, there are millions of open communities in which anyone with internet and web access can participate. Consequently, the majority of users in these open communities and many others are not technical people or skilled office workers. Through participating in the interpersonal knowledge exchange process, alliance managers save time, and are provided with opportunities to confirm their personal knowledge as up-to-date and relevant to the specific context. By using the interpersonal process, they conform with and confirm the community’s social etiquette, which dictates its preference for the identified exchange mechanism.

목차

Ⅰ. 서론

Ⅱ. 가상공동체의 고찰

Ⅲ. 실증분석

Ⅳ. 결론

<참고문헌>

키워드

cyber communities alliance manager knowledge exchange