인터넷 시작페이지 포털사이트 결정요인과 만족에 관한 연구

• 영문명: A Study on Determinants and Satisfaction of Portal Cite in Internet Initiation Page
• 발행기관: 한국통상정보학회
• 저자명: 이제홍(Jae-Hong Lee)
• 간행물 정보: 『통상정보연구』제8권 제1호, 1~16쪽, 전체 16쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2006.03.30

영문 초록

This research develops, and empirically test a model for explaining/predicting the Determinants and Satisfaction of Portal Cite in Internet Initiation Page. Also this paper describes a theoretical model for investigating the service quality satisfaction in the Internet Initiation Page.This research is the first to empirical test the causal relationships in determinants of Portal Cite. The model of the satisfaction for Portal Cite are tested here using data from 224 samples.Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model.In examining the relationships of the determinants factors, satisfaction show in significantly by Convenience, Information Provided, Entertainments, Interaction but that show in not significantly by the Trustworthiness, In addition, Portal Cite in Internet Initiation Page shows indirect effect between customer satisfaction and referral.

목차

Ⅰ. 서론

Ⅱ. 이론적 연구

Ⅲ. 연구모형 및 가설설정

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

Abstract

키워드

Portal Cite Satisfaction Initiation Page Convenience Entertainments Information Provided Trustworthiness