인터넷쇼핑몰 성공요인에 관한 실증적 연구

• 영문명: An Empirical Study on Critical Success Factors in Internet Shopping Mall
• 발행기관: 한국통상정보학회
• 저자명: 김치호(Chi-ho Kim) 엄광렬(Kwang-yeol Eom)
• 간행물 정보: 『통상정보연구』제7권 제1호, 3~18쪽, 전체 16쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2005.03.30

영문 초록

The purpose of this study is to investigate the determinants of critical success and to analyze the main factors which are affecting the successful implementation of Internet shopping mall.The major findings of empirical analysis are as follows : 1) The degree of searching easuness in the internet shopping mall is statistical significance.2) The degree of customer response is the important success factor.3) The speed of connection exert a beneficial influence upon the performance of shopping mall.4) The standard of security system is be in direct proportion to the performance of shopping mall The result of this study will be useful for the chief executive officers to make more rational decision making for e-Business strategies is related to the Internet shopping mall. The paper also strives to provoke debate in this area with to encouraging further research on the topic.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구의 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Critical Success Factors Internet Shopping Mall e-Business e-Trade