이동통신 시장 포화상태에 따른 평가와 경쟁우위 확보에 관한 연구

• 영문명: A Study on the Competitive Advantage of the First Mover and Evaluation in Korean Mobile Communication Market: Focused on Competitive forces model of Porter
• 발행기관: 한국통상정보학회
• 저자명: 이은재(Eun-jae Lee) 심완섭(Wan-seop Shim)
• 간행물 정보: 『통상정보연구』제7권 제1호, 35~54쪽, 전체 20쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2005.03.30

영문 초록

The rapid growth of wide Korean Mobile Communication Market in recent years. in order for Korean Mobile Communication Market to be Successful, it must have a Competitive Advantage. But as of yet, there virtually no such strategies. Hitting upon this situation, this study intends to discover the Competitive Advantage in Korean Mobile Communication Market The Purpose of this paper Investigates Competitive Advantage that Evaluation in Korean Mobile Communication Market. Especially, we Focused on Competitive forces model of Porter. Consequently, the study results show that Competitive Advantage like M-commerce, CS and high technology product in Korean Mobile Communication Market.

목차

Ⅰ. 서론

Ⅱ. 이동통신시장의 현황과 전망

Ⅲ. 이동통신시장의 평가와 과제

Ⅳ. Porter의 경쟁세력모델로서 이동통신

Ⅵ. 결론

참고문헌

키워드

Mobile Communication Market Competitive Advantage Competitive forces model