인터넷 뱅킹의 사례연구를 통한 서비스모델 구현에 관한 연구

• 영문명: The Study on Service Model through the Case Study of Internet Bank
• 발행기관: 한국통상정보학회
• 저자명: 박종돈(Chong-don Park)
• 간행물 정보: 『통상정보연구』제7권 제1호, 75~94쪽, 전체 20쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2005.03.30

영문 초록

With most major full service banks having launched transactional Internet banking, attention is shifting to the realities of managing the Internet channel as a profitable component of an overall delivery strategy. In addition to examining Case Study and Internet Bank Model. Services of Internet Banking available through the Internet are as follows. 1. credit card loans, personal loans. 2. high-yield financial products. 3. insurance products. 4. securities products. 5. Case study of Foreign Internet Banking(ING, BNP, HSNC, City Bank). The study reviewed fields, including financial services, customer service, Website formation and design, convenience of use and system safety, Internet Banking Model, and many related areas. Internet Banking earned high marks in most fields. This study review focuses on the following: Understanding and meeting consumer expectations for us ability, site performance and functionality. Integrating the Internet channel into overall marketing, product delivery and customer service strategies. Strategies to increase customer satisfaction with Internet Banking and to attract new Internet bankers. therefore this study review activity model concretion of Internet Banking Model and Case Study.

목차

Ⅰ. 서론

Ⅱ. 인터넷 뱅킹의 이론적 배경

Ⅲ. 인터넷 뱅킹의 사례분석

Ⅳ. 인터넷 뱅킹의 모델구현 방안

Ⅴ. 결론

참고문헌

키워드

인터넷 뱅킹 서비스모델 고객만족